Bonney-Watson Funeral Homes is Seattle’s oldest continuous business. The CEO was closely involved in the design, requesting a subtle appearance that avoided the hard-edged boxy look of so many websites. A vintage photo of Seattle in the page background reflects the firm’s long-standing connection to the area. The visual and emotional theme of the site is “Celebrating Lives” — keeping alive the connection between generations with unique ceremonies to honor the memories of those who have passed.